Artists, writers and all those who use the means of social communication should exercise their profession in accordance with their Christian faith and with a clear awareness of the enormous influence which they can have. They should remember that "the primacy of the objective moral order must be regarded as absolute by all,"[⁴⁴] and that it is wrong for them to give priority above it to any so-called aesthetic purpose, or to material advantage or to success. Whether it be a question of artistic or literary works, public entertainment or providing information, each individual in his or her own domain must show tact, discretion, moderation and a true sense of values. In this way, far from adding to the growing permissiveness of behavior, each individual will contribute towards controlling it and even towards making the moral climate of society more wholesome.