Book, Chapter

 1   3,  10| opposed to the customs of the hearers, or condemns what is not
 2   4,   2|    imbuing the minds of their hearers with erroneous opinions,
 3   4,   4|     future. But once that his hearers are friendly, attentive,
 4   4,   4|     the case requires. If the hearers need teaching, the matter
 5   4,   4|      proofs. If, however, the hearers require to be roused rather
 6   4,   5|        and with profit to his hearers, even though he profit them
 7   4,  10|      if it be pleasing to the hearers, it is almost a matter of
 8   4,  12|      to move the minds of the hearers, not telling them what they
 9   4,  25|      and useful, and when the hearers are both acquainted with
10   4,  25|       style, he persuades his hearers that what he says is true;
11   4,  28|      to the subverting of the hearers." Now this does not mean