H. Thus Achieving Unperceived Ideological Transshipment

This very process of radicalizing the talismanic word causes the unperceived ideological transshipment of those who use it. Fascinated by the word, they quickly accept as supreme and ardently professed ideals the successively more radical meanings that it assumes.

With the force of values accepted as supreme, these ideals in turn gradually produce in the victim of the transshipment process all the interior and exterior changes of attitude toward his former adversary, described in the previous chapter (item 4).

This is how the talismanic word is used to unleash the process of unperceived ideological transshipment and bring it to a close.