CHAPTER II

THE BEST CONDITIONS FOR THEIR PROPER WORKING

63. If the media of social communication are to give their best service to mankind, the importance of the human element must be recognized. This element plays a more decisive role than the most marvellous electronic and mechanical instruments by themselves. For the proper functioning of the media in society does not occur of its own accord. Both communicators and recipients, each according to his own requirements, need a suitable grounding if full advantage is to be taken of the opportunities offered by these instruments. All should know what their particular role requires of them and then proceed to play it, both as individuals and members of society. Civil authorities, as well as religious leaders and educators, should play their part too in order that the rich promise of the media be effectively realized for the good of society.