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 1 3 |       distorted image of reality.~Advertisers are selective about the
 2 3 | commercial media. For their part, advertisers naturally seek to reach
 3 3 |           to deliver audiences to advertisers, must shape their content
 4 3 |         the power it confers upon advertisers carries with it serious
 5 7 |         depend on it for revenue, advertisers have an opportunity to exert
 6 10|         media can be subverted by advertisers' pressure upon publications
 7 10|           in itself."14 Sometimes advertisers speak of it as part of their
 8 12|     audiences and deliver them to advertisers, communicators can find
 9 12|         of the kinds of audiences advertisers want to reach. In this way
10 13|        and lust. Today, too, some advertisers consciously seek to shock
11 13|        the first sort, commercial advertisers sometimes include religious
12 14|           engaged in advertising: advertisers — that is, those who commission,
13 17|          the end contemptible."30 Advertisers, like people engaged in
14 19|   effective as the willingness of advertisers to comply strictly with
15 21|       critique the performance of advertisers, just as they do other groups
16 23|       exists, it is largely up to advertisers themselves to ensure ethically
17 23|          Besides avoiding abuses, advertisers should also undertake to
18 23|         entrenched, conscientious advertisers may be called upon to make