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1 1 | more true now.~Just as the media of social communication
2 1 | everywhere, so advertising, using media as its vehicle, is a pervasive,
3 1 | addressed the question of the media and their role and responsibilities.
4 1 | positive manner, viewing the media as "gifts of God" which,
5 1 | stresses the responsibility of media to contribute to the authentic,
6 1 | information provided by the media is at the service of the
7 1 | Church's consideration of media, the subject of advertising
8 2 | only are many different media and techniques employed
9 3 | doubt advertising, like the media of social communications
10 3 | a mirror. But, also like media in general, it is a mirror
11 3 | through its influence on media. Many publications and broadcasting
12 3 | often is true of religious media as well as commercial media.
13 3 | media as well as commercial media. For their part, advertisers
14 3 | reach audiences; and the media, striving to deliver audiences
15 3 | This economic dependency of media and the power it confers
16 6 | As free and responsible media in a democratic system help
17 7 | impact advertising has on media that depend on it for revenue,
18 7 | influence on decisions about media content. This they do by
19 7 | encouraging and making possible media presentations which are
20 8 | includes both the Church's own media — Catholic press and publishing,
21 8 | participation in secular media. The media "can and should
22 8 | participation in secular media. The media "can and should be instruments
23 10| information function of media can be subverted by advertisers'
24 10| transmitted by communications media and advertising to developing
25 12| domination and manipulation" via media rightly is "a concern of
26 12| by advertising upon the media of social communications
27 12| responsibility of the communications media in general are lowered.~
28 13| pornography and violence in the media is no less true of certain
29 13| norms, the communications media have made pornography and
30 13| via the communications media, to corrupt moral values
31 14| Council declared: "If the media are to be correctly employed,
32 14| 23~In this context, the media of social communications
33 19| directors and managers of the media which carry advertising
34 20| sectors of the communications media. On the other hand, the
35 20| endangered' through misuse of the media."34~For example, government
36 20| especially in broadcast media, as well as the content
37 21| 21. The media of news and information
38 21| it is appropriate that media regularly review and critique
39 22| 22. Besides using media to evangelize, the Church
40 22| by Pope John Paul: that media comprise a central part
41 22| reality" than simply using media to spread the Gospel message,
42 22| insight, it is important that media education be part of pastoral
43 22| their approach to the mass media."36~
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