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501 13 | at one time was confined mainly to wealthy countries has
502 19 | up to the directors and managers of the media which carry
503 14 | is morally wrong to use manipulative, exploitative, corrupt and
504 2 | Advertising is not the same as marketing (the complex of commercial
505 13 | dark side of human nature marred by sin, pornography and
506 12 | professional life depicted as a masculine caricature, a denial of
507 22 | in their approach to the mass media."36~
508 12 | old, the poor — who do not match the demographic patterns (
509 23 | question of ?reparations' is a matter of legitimate involvement
510 14 | deeper dimension, a richer meaning. "Christ is the ?Beginning'
511 2 | is simply a public notice meant to convey information and
512 8 | the Church, involvement in media-related activities, including advertising,
513 17 | dimensions.31 Communication that meets this standard is, among
514 10 | society's poorer and weaker members are at stake. It is necessary
515 3 | that advertising simply mirrors the attitudes and values
516 3 | fulfillment can be both misleading and frustrating.~Advertising
517 10 | source of information by misrepresentation and by withholding relevant
518 20 | gravely endangered' through misuse of the media."34~For example,
519 22 | shown. Users should practice moderation and discipline in their
520 6 | counteract tendencies toward the monopolization of power on the part of
521 13 | exploiting content of a morbid, perverse, pornographic
522 | most
523 12 | role of woman as wife and mother undervalued or even ridiculed?
524 7 | and inspiring people and motivating them to act in ways that
525 14 | methods of persuasion and motivation. In this regard, we note
526 3 | in some multi-racial or multi-ethnic societies can help to create
527 3 | and ethnic groups in some multi-racial or multi-ethnic societies
528 2 | sophisticated research and multimedia campaigns that span the
529 9 | society and forfeit their good name and credibility. More than
530 20 | banning false advertising, narrowly defined. "By promulgating
531 3 | their part, advertisers naturally seek to reach audiences;
532 8 | service, of charity toward the needy, messages concerning health
533 10 | waste their resources and neglect their real needs, and genuine
534 3 | especially among those neglected, and the almost inevitable
535 10 | problems. Often there are only negligible differences among similar
536 14 | charity towards God and neighbor."22 Here we comprehend the
537 2 | simple — a local, even ?neighborhood,' phenomenon — or it can
538 8 | tolerance, compassion and neighborly service, of charity toward
539 5 | also on the ever widening network of relationships and exchanges
540 21 | 21. The media of news and information should make
541 | nothing
542 2 | advertisement is simply a public notice meant to convey information
543 23 | by publishing corrective notices, compensating injured parties,
544 3 | selectivity gives the lie to the notion that advertising does no
545 19 | These already exist in a number of places. Welcome as they
546 14 | conscience, to make it the object of a continuous conversion
547 10 | can be created which are objectively improper and often damaging
548 12 | inviolable dignity but as objects whose purpose is to satisfy
549 15 | Included here is the obligation to avoid any manipulation
550 13 | ways, but the practice is obnoxious and offensive when it involves
551 19 | better and in enforcing their observance."33~We emphasize the importance
552 23 | socially harmful aspects and observe high ethical standards in
553 11 | process, but it also can obstruct it. This happens when, for
554 11 | interests for funds.~Such obstruction of the democratic process
555 13 | high moral standards, and occasionally even morally uplifting,
556 10 | where particular abuses can occur.~The practice of "brand"-
557 10 | the common good when it occurs in affluent societies. But
558 1 | policies and practices that offend against these standards.~
559 11 | groups, or require that office-seekers compromise their integrity
560 1 | churches, and for public officials.~Our reason for addressing
561 6 | of power on the part of oligarchies and special interests, so
562 | once
563 3 | publications and broadcasting operations depend on advertising revenue
564 11 | the views and records of opponents and unjustly attacks their
565 8 | and... know how to make opportune use of them in order to
566 19 | which already have been opportunely established so as to have
567 7 | revenue, advertisers have an opportunity to exert a positive influence
568 14 | communications have two options, and only two. Either they
569 19 | Individuals do well to organize themselves into such groups
570 7 | presentations which are oriented to minorities whose needs
571 | otherwise
572 11 | integrity and independence by over-dependence on special interests for
573 20 | By promulgating laws and overseeing their application, public
574 15 | advertising says what is overtly false, but that it can distort
575 1 | century ago as part of an overview of the state of communications,
576 23 | Peter the Apostle.~+ John P. Foley~President~+ Pierfranco
577 4 | and money — an essentially parasitic activity. In this view,
578 16 | parents; it intrudes upon the parent-child relationship and seeks to
579 19 | Representatives of the public should participate in the formulation, application
580 5 | or are emerging in many parts of the world and which —
581 22 | can give rise to a certain passivity among users, making them
582 13 | human condition. In the past quarter century, however,
583 23 | Foley~President~+ Pierfranco Pastore~Secretary ~ ~
584 8 | messages of faith, of patriotism, of tolerance, compassion
585 2 | convey information and invite patronage or some other response.
586 10 | certain products or services, patronize certain institutions, and
587 5 | life for all. It also helps pay for publications, programming
588 6 | of replacing them through peaceful means when appropriate."
589 9 | make money or which seek to penetrate into the subconscious recesses
590 21 | review and critique the performance of advertisers, just as
591 19 | formulation, application and periodic updating of ethical codes.
592 13 | use religious images or personages to sell products. It is
593 10 | reasonable standard of living are persuaded to seek this progress by
594 14 | and corrupting methods of persuasion and motivation. In this
595 13 | that treats of religion or pertains to specific issues with
596 1 | media as its vehicle, is a pervasive, powerful force shaping
597 13 | exploiting content of a morbid, perverse, pornographic nature.~What
598 23 | Feast of the Chair of St. Peter the Apostle.~+ John P. Foley~
599 10 | and often damaging to his physical and spiritual health."15~
600 23 | John P. Foley~President~+ Pierfranco Pastore~Secretary ~ ~
601 1 | them to cooperate with his plan for their salvation."3~In
602 22 | education be part of pastoral planning and a variety of pastoral
603 12 | satisfy others' appetite for pleasure or for power? How often
604 1 | endeavor, while criticizing policies and practices that offend
605 10 | and welfare of society's poorer and weaker members are at
606 7 | advertisements are instances of popular art, with a vivacity and
607 13 | content of a morbid, perverse, pornographic nature.~What this Pontifical
608 3 | advertising that an abundance of possessions leads to happiness and fulfillment
609 16 | not merely hypothetical possibilities but realities in much advertising
610 6 | guarantees to the governed the possibility both of electing and holding
611 4 | advertising also has significant potential for good, and sometimes
612 10 | communities seeking to rise from poverty to a reasonable standard
613 11 | others, to racial and ethnic prejudice and the like — rather than
614 7 | and making possible media presentations which are oriented to minorities
615 7 | aesthetic and moral quality presented with the public interest
616 10 | appeal," etc.) instead of presenting differences in product quality
617 3 | reflects, and sometimes it presents a distorted image of reality.~
618 23 | Apostle.~+ John P. Foley~President~+ Pierfranco Pastore~Secretary ~ ~
619 8 | Church's own media — Catholic press and publishing, television
620 12 | themselves tempted — in fact pressured, subtly or not so subtly —
621 18 | But even for them external pressures — from the clients who commission
622 10 | a style of life which is presumed to be better when it is
623 12 | methods, reflecting those prevalent in the first world, are
624 6 | including new candidates not previously known to the public.~
625 10 | differences in product quality and price as bases for rational choice.~
626 5 | efficiency and the lowering of prices, and stimulating economic
627 17 | its own requisites and a prior God-given purpose, which
628 1 | well as for others in the private sector, including the churches,
629 2 | transferring goods from producers and consumers) or public
630 10 | presenting differences in product quality and price as bases
631 8 | broadcasting, film and audiovisual production, and the rest — and also
632 5 | publications, programming and productions — including those of the
633 5 | favor on the growth of man's productive capacity, and also on the
634 1 | society, advertising has a profound impact on how people understand
635 8 | instruments in the Church's program of re-evangelization and
636 5 | helps pay for publications, programming and productions — including
637 9 | and society.~Communio et Progressio contains this summary statement
638 13 | advertising sometimes is used to promote products and inculcate attitudes
639 10 | difficult by advertising that promotes consumerist attitudes and
640 3 | fostered and encouraged, promoting some while ignoring others.
641 1 | advertising is discussed.5 Now, prompted by the increasing importance
642 20 | advertising, narrowly defined. "By promulgating laws and overseeing their
643 15 | communicated "honestly and properly."25~To be sure, advertising,
644 6 | about the ideas and policy proposals of parties and candidates,
645 19 | such groups in order to protect their interests in relation
646 1 | in accordance with his providential design, bring people together
647 5 | helping them to make informed, prudent consumer decisions, contributing
648 22 | new techniques and a new psychology."35~In light of this insight,
649 14 | responsibility also shared by publishers, broadcasting executives,
650 14 | certain ways — for example, purchase particular products — without
651 16 | the hope that they will put pressure on their parents
652 15 | of the Catholic Church, quoting the Second Vatican Council,
653 8 | publishing, television and radio broadcasting, film and audiovisual
654 2 | advertising aimed at children raises some technical and moral
655 10 | quality and price as bases for rational choice.~Advertising also
656 8 | the Church's program of re-evangelization and new evangelization in
657 16 | circumstances, advertisements readily become "vehicles of a deformed
658 23 | morally right must always be ready to suffer loss and personal
659 4 | good, and sometimes it is realized. Here are some of the ways
660 9 | making them ignore what they really need. And those forms of
661 10 | to rise from poverty to a reasonable standard of living are persuaded
662 11 | like — rather than to a reasoned sense of justice and the
663 23 | widespread.~Moreover, for the reasons and in the ways sketched
664 9 | penetrate into the subconscious recesses of the mind in a way that
665 5 | efficacious instrument for reciprocal help among men."8~Advertising
666 15 | advertising; within the limits of recognized and accepted practice, this
667 17 | development. Advertising that reduces human progress to acquiring
668 8 | already are underway. With reference to advertising itself, Pope
669 14 | moral order to which this refers is the order of the law
670 12 | whose content and methods, reflecting those prevalent in the first
671 3 | helps shape the reality it reflects, and sometimes it presents
672 22 | This includes education regarding the role of advertising
673 21 | is appropriate that media regularly review and critique the
674 20 | For example, government regulations should address such questions
675 10 | The practice of "brand"-related advertising can raise serious
676 13 | certain special problems relating to advertising that treats
677 2 | and consumers) or public relations (the systematic effort to
678 16 | intrudes upon the parent-child relationship and seeks to manipulate
679 5 | ever widening network of relationships and exchanges between persons
680 22 | in today's world and its relevance to the work of the Church.
681 8 | contemporary world."11 While much remains to be done, many positive
682 4 | so that, as Pope Paul VI remarked, "No one now can escape
683 23 | should also undertake to repair the harm sometimes done
684 23 | like. This question of ?reparations' is a matter of legitimate
685 6 | who govern them, and of replacing them through peaceful means
686 11 | and unjustly attacks their reputations. It happens when advertising
687 1 | importance of advertising and by requests for a more extensive treatment,
688 11 | candidates or groups, or require that office-seekers compromise
689 16 | There is an "imperative requirement" that advertising "respect
690 17 | cultural and spiritual requirements, based on the dignity of
691 17 | it did not have its own requisites and a prior God-given purpose,
692 2 | involving sophisticated research and multimedia campaigns
693 5 | resources and effectively responding to needs" of a socio-economic
694 5 | guided by moral norms and responsive to the common good contributes
695 8 | audiovisual production, and the rest — and also her participation
696 17 | earth, subjecting it without restraint to his will, as though it
697 10 | artificially created. The result of this is that they waste
698 9 | sometimes does have, beneficial results such as those just described,
699 12 | communications that depend on revenues from this source points
700 21 | appropriate that media regularly review and critique the performance
701 15 | People take for granted some rhetorical and symbolic exaggeration
702 14 | has a deeper dimension, a richer meaning. "Christ is the ?
703 12 | mother undervalued or even ridiculed? How often is the role of
704 16 | respect the human person, his rightduty to make a responsible choice,
705 12 | manipulation" via media rightly is "a concern of developing
706 17 | people fail to practice "a rigorous respect for the moral, cultural
707 23 | make significant personal sacrifices to correct them. But people
708 13 | birth control, so-called "safe sex", and similar practices.~
709 9 | are made about goods for sale, if less than admirable
710 1 | with his plan for their salvation."3~In doing so, the Church
711 23 | the great religious and sapiential traditions of East and West."
712 12 | objects whose purpose is to satisfy others' appetite for pleasure
713 10 | to seek this progress by satisfying wants that have been artificially
714 15 | or by what it fails to say. "The proper exercise of
715 22 | Church, including Catholic schools. This includes education
716 23 | President~+ Pierfranco Pastore~Secretary ~ ~
717 1 | for others in the private sector, including the churches,
718 20 | any more than to other sectors of the communications media.
719 8 | also her participation in secular media. The media "can and
720 23 | certainly we do not expect, to see advertising eliminated from
721 | seem
722 12 | social needs of certain segments of the audience — the very
723 3 | reality.~Advertisers are selective about the values and attitudes
724 3 | while ignoring others. This selectivity gives the lie to the notion
725 14 | to do evil deeds that are self-destructive and destructive of authentic
726 23 | involvement not only by industry self-regulatory bodies and public interest
727 11 | and base instincts — to selfishness, bias and hostility toward
728 13 | images or personages to sell products. It is possible
729 14 | superficially glamorous settings associated with superficially
730 9 | without shame, exploit the sexual instincts simply to make
731 9 | advertising which, without shame, exploit the sexual instincts
732 1 | pervasive, powerful force shaping attitudes and behavior in
733 13 | advertisers consciously seek to shock and titillate by exploiting
734 14 | techniques involved here include showing certain products or forms
735 22 | consumers of what is said or shown. Users should practice moderation
736 9 | the individual ... must be shunned."13~
737 13 | reflections of the dark side of human nature marred by
738 14 | we comprehend the deepest significance of human freedom: that it
739 2 | technical and moral issues significantly different from those raised
740 10 | development falls behind."16~Similarly, the task of countries attempting
741 2 | distinguishable — both very often are simultaneously present.~Advertising is
742 13 | of human nature marred by sin, pornography and the exaltation
743 | since
744 1 | is and must be deeply and sincerely concerned.~
745 3 | attract audiences of the size and demographic composition
746 23 | reasons and in the ways sketched here, we believe advertising
747 23 | advertising to eliminate its socially harmful aspects and observe
748 10 | and must not be bought or sold" and to avoid "an ?idolatry'
749 | something
750 15 | truth in advertising is somewhat more subtle: it is not that
751 2 | very complex, involving sophisticated research and multimedia
752 12 | first world, are at war with sound traditional values in indigenous
753 2 | multimedia campaigns that span the globe. It differs according
754 15 | deliberately untrue. Generally speaking, though, the problem of
755 16 | little advertising directed specifically to the elderly or culturally
756 23 | however, where freedom of speech and communication exists,
757 10 | be more but in order to spend life in enjoyment as an
758 20 | regulation: how much may be spent, how and from whom may money
759 1 | solidarity."4~It is in this spirit that the Church enters into
760 12 | superficiality, tawdriness and moral squalor.~Communicators also can
761 23 | 1997, Feast of the Chair of St. Peter the Apostle.~+ John
762 10 | and weaker members are at stake. It is necessary always
763 15 | without truth as the basis, starting point and criterion of discernment,
764 10 | decades under centralized, state-controlled systems is made more difficult
765 9 | Progressio contains this summary statement of the problem: "If harmful
766 1 | importance of advertising is "steadily on the increase in modern
767 12 | contributes to the invidious stereotyping of particular groups that
768 10 | judicious use of advertising can stimulate developing countries to
769 5 | lowering of prices, and stimulating economic progress through
770 8 | a comprehensive pastoral strategy.10 This includes both the
771 1 | In doing so, the Church stresses the responsibility of media
772 19 | of advertisers to comply strictly with them. "It is up to
773 3 | audiences; and the media, striving to deliver audiences to
774 18 | ethical standards and a strong sense of responsibility.
775 18 | underlines the need for external structures and systems to support and
776 15 | conventions and forms of stylization, and these must be taken
777 9 | seek to penetrate into the subconscious recesses of the mind in
778 1 | consideration of media, the subject of advertising is discussed.
779 17 | arbitrary use of the earth, subjecting it without restraint to
780 14 | even involve the use of subliminal messages.~Within this very
781 19 | known to the public, to subscribe to and to apply the codes
782 15 | advertising is somewhat more subtle: it is not that advertising
783 10 | function of media can be subverted by advertisers' pressure
784 23 | must always be ready to suffer loss and personal injury
785 1 | field; and, finally, to suggest certain steps for the consideration
786 16 | exploit their credulity and suggestibility, in the hope that they will
787 9 | Progressio contains this summary statement of the problem: "
788 12 | standards and lapse into superficiality, tawdriness and moral squalor.~
789 23 | are not alone: they are supported by the moral sense present
790 7 | content. This they do by supporting material of excellent intellectual,
791 15 | honestly and properly."25~To be sure, advertising, like other
792 3 | advertising revenue for survival. This often is true of religious
793 5 | can be a useful tool for sustaining honest and ethically responsible
794 14 | aware that they are being swayed. The techniques involved
795 15 | granted some rhetorical and symbolic exaggeration in advertising;
796 2 | or public relations (the systematic effort to create a favorable
797 4 | advertising as a waste of time, talent and money — an essentially
798 12 | lapse into superficiality, tawdriness and moral squalor.~Communicators
799 2 | at children raises some technical and moral issues significantly
800 2 | many cases, though, it is a technique or instrument employed by
801 17 | and the conveniences that technology makes available "will prove
802 8 | Catholic press and publishing, television and radio broadcasting,
803 13 | sometimes include religious themes or use religious images
804 | therefore
805 17 | disordered way. ... Man thinks that he can make arbitrary
806 9 | of the mind in a way that threatens the freedom of the individual ...
807 14 | We shall speak briefly of three: truthfulness, the dignity
808 13 | consciously seek to shock and titillate by exploiting content of
809 | together
810 8 | faith, of patriotism, of tolerance, compassion and neighborly
811 12 | to reach. In this way the tone and indeed the level of
812 1 | treatment, we turn again to this topic.~We wish to call attention
813 9 | utterly useless goods are touted to the public, if false
814 | towards
815 5 | expansion of business and trade. All of this can contribute
816 12 | world, are at war with sound traditional values in indigenous cultures.
817 23 | religious and sapiential traditions of East and West."37~We
818 2 | commercial functions involved in transferring goods from producers and
819 10 | attitudes and values are transmitted by communications media
820 10 | publications or programs not to treat of questions that might
821 12 | abuse. "How often are they treated not as persons with an inviolable
822 13 | involves exploiting religion or treating it flippantly.~In cases
823 1 | requests for a more extensive treatment, we turn again to this topic.~
824 16 | directed at children apparently tries to exploit their credulity
825 1 | extensive treatment, we turn again to this topic.~We
826 10 | countries attempting to develop types of market economies that
827 18 | unethical behavior. That underlines the need for external structures
828 1 | profound impact on how people understand life, the world and themselves,
829 23 | advertisers should also undertake to repair the harm sometimes
830 12 | woman as wife and mother undervalued or even ridiculed? How often
831 8 | of this kind already are underway. With reference to advertising
832 13 | a time of widespread and unfortunate confusion about moral norms,
833 11 | records of opponents and unjustly attacks their reputations.
834 4 | this state of affairs in unrelievedly negative terms. They condemn
835 9 | credibility. More than this, unremitting pressure to buy articles
836 17 | makes available "will prove unsatisfying and in the end contemptible."
837 7 | needs might otherwise go unserved.~Moreover, advertising can
838 15 | simply and deliberately untrue. Generally speaking, though,
839 19 | application and periodic updating of ethical codes. The public
840 18 | but also to respect and uphold the rights and interests
841 5 | system, advertising can be a useful tool for sustaining honest
842 9 | If harmful or utterly useless goods are touted to the
843 5 | efficient instrument for utilizing resources and effectively
844 9 | problem: "If harmful or utterly useless goods are touted
845 [Title]| V~CONCLUSION: SOME STEPS TO
846 16 | things as appeals to lust, vanity, envy and greed, and of
847 13 | violence accessible to a vastly expanded audience, including
848 16 | advertisements readily become "vehicles of a deformed outlook on
849 1 | fundamentally positive manner, viewing the media as "gifts of God"
850 22 | users, making them less than vigilant consumers of what is said
851 16 | advertising today. Advertising can violate the dignity of the human
852 16 | all these goods would be violated if man's lower inclinations
853 7 | instances of popular art, with a vivacity and elan all their own.~
854 19 | 19. Voluntary ethical codes are one such
855 13 | uplifting, but it also can be vulgar and morally degrading. Frequently
856 12 | the first world, are at war with sound traditional values
857 | was
858 17 | lavish life style which wastes resources and despoils the
859 10 | of society's poorer and weaker members are at stake. It
860 16 | manipulate and exploit human weakness. In such circumstances,
861 19 | exist in a number of places. Welcome as they are, though, they
862 10 | happens, the dignity and welfare of society's poorer and
863 | were
864 23 | sapiential traditions of East and West."37~We do not wish, and
865 | whether
866 5 | advertising, which can become a wholesome and efficacious instrument
867 | whom
868 5 | capacity, and also on the ever widening network of relationships
869 12 | is the role of woman as wife and mother undervalued or
870 19 | only as effective as the willingness of advertisers to comply
871 23 | only for them. "In this witness to the absoluteness of the
872 7 | brighten lives simply by being witty, tasteful and entertaining.
873 12 | How often is the role of woman as wife and mother undervalued
874 11 | can support and assist the working of the democratic process,
875 | would
876 14 | upon all because it is "written on their hearts" (Rom. 2:
877 13 | Pontifical Council said several years ago about pornography and
878 | Yet
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