Research phase

26. The elements of the research phase are needs assessment, information gathering, and an exploration of alternative models of a pastoral plan. It includes an analysis of the internal communications environment, including the strengths and weaknesses of the Church's current structures and programs for communications as well as the opportunities and challenges these face.

Three types of research will assist in gathering the required information: a needs assessment, a communications audit, and a resource inventory. The first identifies areas of ministry requiring particular attention on the part of the episcopal conference or diocese. The second considers what is now being done -- including its effectiveness -- so as to identify strengths and weaknesses of existing communications structures and procedures. The third identifies communications resources, technology, and personnel available to the Church -- including not only the Church's "own" resources but those to which it may have access in the business community, the media industries, and ecumenical settings.