1 - The most Popular Form of Amusement

There is no need to point out the fact that millions of people go to the motion pictures every day; that motion picture theatres are being opened in ever increasing number in civilized and semi-civilized countries; that the motion picture has become the most popular form of diversion which is offered for the leisure hours not only of the rich but of all classes of society.

At the same time, there does not exist today a means of influencing the masses more potent than the cinema. The reason for this is to be sought for in the very nature of the pictures projected upon the screen, in the popularity of motion picture plays, and in the circumstances which accompany them.

The power of the motion picture consists in this, that it speaks by means of vivid and concrete imagery which the mind takes in with enjoyment and without fatigue. Even the crudest and most primitive minds which have neither the capacity nor the desire to make the efforts necessary for abstraction or deductive reasoning are captivated by the cinema. In place of the effort which reading or listening demands, there is the continued pleasure of a succession of concrete and, so to speak, living pictures.

This power is still greater in the talking picture for the reason that interpretation becomes even easier and the charm of music is added to the action of the drama. Dances and variety acts which are sometimes introduced between the films serve to increase the stimulation of the passions.