Book, Paragraph

 1      I, 1 |            way to handle a popular audience. Further, (3) we must be
 2      I, 2 |          the second on putting the audience into a certain frame of
 3      I, 2 |           length, for we assume an audience of untrained thinkers; those
 4      I, 9 |           nature of our particular audience when making a speech of
 5      I, 9 |           Athenians to an Athenian audience." If the audience esteems
 6      I, 9 |         Athenian audience." If the audience esteems a given quality,
 7     II, 1 |       political speaking: that the audience should be in the right frame
 8     II, 1 |          will inspire trust in his audience. The way to make ourselves
 9     II, 5 |           it is advisable that the audience should be frightened, the
10     II, 23|        arraignment of the law. The audience tried to shout him down
11     II, 23|            side are clearer to the audience. But of all syllogisms,
12    III, 3 |       dispenser of pleasure to his audience", and "he concealed it"
13    III, 7 |           speaker always makes his audience feel with him, even when
14    III, 7 |    speakers try to overwhelm their audience by mere noise.~Furthermore,
15    III, 7 |         impression is made upon an audience by a device which speech-writers
16    III, 7 |          stirred, and so, once the audience is in a like state of feeling,
17    III, 14|           say, with appeals to the audience to excuse us if our speech
18    III, 14|    something, or of appeals to the audience; and you must choose between
19    III, 14| fifty-drachma show-lecture for the audience whenever they began to nod".
20    III, 16|      details carry conviction: the audience take the truth of what they
21    III, 17|           room in the minds of the audience for your coming speech;
22    III, 18|           but not in another", the audience thinks he is in difficulties,
23    III, 18|           to the incapacity of the audience to follow them; and for
24    III, 19|       parts. You must (1) make the audience well-disposed towards yourself