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Plinio Corrêa de Oliveira
Unperceived Ideol. Transship. and Dial.

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E. Great Propaganda Qualities

 

The prestige of propaganda leads the victim of the transshipment process to become more and more attracted to these new ideological paths. The talismanic words correspond to what the media generally considers modern, pleasant and attractive. Thus, the lecturers, speakers, or writers who use these words do so for the sole reason of seeing their chances of a good reception in the press, radio, or television considerably enhanced. For this reason the person listening to the radio or the television or reading the newspaper will find these words used everywhere in every possible way, with growing repercussion in his soul.

 




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